#itsaboutenjoyinglife

Life lived differently

When you know why you are in business, and that reason is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve.

The Hedonist Entrepreneur Initiative is a collective of private equity investors and serial business owners, in Business with a Purpose and in Business for Good.

The initiative was founded in 2014 in Berlin and is still primarily grounded in Europe. 

We have a few members and trusted partners scattered around the globe, who use their local knowledge to help identify opportunities across a broader market. They also lead local efforts with boots on the ground for any activities THE Initiative becomes involved with.

If our ethos and values resonate with you, consider being part of the next generation of Hedonist Entrepreneurs. Reach out start the intercourse today.
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Our values at a glance
OUR AIM IS
To work with only a  relatively small number of very select businesses that share common values with us!

Hedonist Entrepreneurs know and follow their purpose passionately and unreservedly; and help others ready to do the same.
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Our values are committed, optimised, integrity, respect and love. We live our values in everything we do. We hire, fire, engage, disengage, conquer challenges and have fun grounded by these values .
Our Values
When you know why you are in business, and that is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve. 
We believe
We're unconventional and far away from mainstream  anything. We have no desire to work with average. Everything we do is designed to filter out people who are either unable, or unprepared to think differently. 
Unconventional
Clear structures and sound principles underly our operational practices so that businesses we work with can explore, create and expand through their talent and creativity guided commercially by decades of experience .
Structured & sound
Being a business for good means by definition that you are a business and not a charity. Taking and keeping money is both permitted and essential. Purpose, People, Planet, Profits still results in profits!
A business for good
Love is the most powerful human emotion. Whether you love what you do, love your customers, or your customers love your business, everything is within reach of the business that loves and is loved.
Why love?
Our communications style is open, honest and transparent. We avoid giving meaning to what happens. Instead we acknowledge it as an external manifestation of paradigms directing internal narrative.
Intercourse
Our focus is to achieve harmony between and integration of personal pleasure, individual fulfilment and happiness with the pursuit of and achievement of commercial endeavours as businesses for good.
Our focus
READY TO EXPLORE LIFE

What's your next BIG thing?

When you are ready to explore a new way of being in business (and) life, or maybe you have been looking for a group of people who actually get your way of being, reach out and let's talk.
The Hedonist Entrepreneur Initiative - What's your next big thing

Our Story

We believe when you know why you are in business, and that reason is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve. Hedonist Entrepreneurs know and follow their why passionately and unreservedly; and help others ready, to do the same.

Our purpose is to transform how the world works, to align business and pleasure as mutually inclusive, to help more people to live life with passion, purposefully, and collaboratively, and to promote harmony and integration between personal pleasure, business pursuits and the attainment of happiness.
The Hedonist Entrepreneur Initiative. The Art of Enjoying Business and Life
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