A self-assessment for owners thinking about selling
An offer makes it urgent. It doesn't change what a buyer would find.
Most owners who think about selling carry a figure in their head, and a fair idea of what the business made last year.
A buyer arrives with a different question. Before anyone mentions a price, they're working out how much of what they'd be paying for leaves the day you do.
Every part of the business that still needs you is priced, and it comes off the number until it's fixed. Sometimes it's why they walk away.
The assessment reads the business in the order a buyer does, and shows you where they'd press first, before they get the chance.
Where we'd start
USD $200
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Buy the full report
Nothing to buy
Both take the same 31 questions and the same 45 minutes to an hour.
Every owner answers the same 31 questions. Coming in this way, the report reads your answers as a buyer would, and each of these seven comes back with a reading. These are the readings you want, word for word as the report puts them.
The business runs without you, and a buyer can see it.
Most of next year's income is already secure.
What makes the business work would survive a change of owner.
A buyer's accountant could check your figures in a week.
Most of how the business works is written down.
You can show what the business earns, and that it will last.
Growth doesn't depend on you, and the trend backs it.
31 questions about how the business actually runs, plus five about the business itself, in eight parts. None of them are difficult. Several are uncomfortable, and that's most of the value.
It holds whether or not you ever sell. An investor prices it, a bank discounts it, a successor inherits it, and you live it every week for as long as you own the thing, which is the part that rarely gets counted. You get a number out of 100, the seven readings behind it, what somebody outside would notice first, and the three answers they would press on hardest.
It's not a valuation and it won't tell you what anyone would pay. It's not financial, accounting or legal advice. It scores what you tell it, so a careless half hour returns a careless number, and that's nobody's doing but yours.
There's no catch. Nobody is going to call you. The full report goes further, and nothing is held back from your result in order to sell it.
Allow 45 minutes to an hour, most of it looking things up, and have last year's revenue and your most recent accounts within reach. The sheet will email you a link back if you'd prefer to finish another time.
When a buyer sits down with your figures, you'll already know the three answers they'll ask about first.
Your answers are yours. We do not sell them. We do use anonymised data, aggregated, to establish industry, regional and other statistics.