The Standard
Most owners wear it as a badge. It's also the largest single discount on everything they've built, and the reason a business can be worth a great deal on paper and still not be worth having.
The Hedonist Entrepreneur Initiative™ works across three things: education, execution and exit. The third is where most of the disappointment lives, and it's assembled quietly, over years, out of decisions that were perfectly sensible at the time.
Where we'd start
USD $200
Nothing to buy
Both take the same 31 questions and the same 45 minutes to an hour.
You took the call yourself
because you were faster at it, and the client preferred it, and it was one call.
You kept the pricing in your head
because every deal had a reason, and writing the reasons down felt like bureaucracy.
You approved the exceptions
because you could see the whole picture and nobody else was in a position to.
Every one of those was the right answer that week. Together they build a business that runs beautifully and can't be handed to anybody.
A business you cannot leave is not an asset. It is a job with better furniture.
31 questions about how the business actually runs, plus five about the business itself, in eight parts. None of them are difficult. Several are uncomfortable, and that's most of the value.
It holds whether or not you ever sell. An investor prices it, a bank discounts it, a successor inherits it, and you live it every week for as long as you own the thing, which is the part that rarely gets counted. You get a number out of 100, the seven readings behind it, what somebody outside would notice first, and the three answers they would press on hardest.
It's not a valuation and it won't tell you what anyone would pay. It's not financial, accounting or legal advice. It scores what you tell it, so a careless half hour returns a careless number, and that's nobody's doing but yours.
There's no catch. Nobody is going to call you. The full report goes further, and nothing is held back from your result in order to sell it.
Allow 45 minutes to an hour, most of it looking things up, and have last year's revenue and your most recent accounts within reach. The sheet will email you a link back if you'd prefer to finish another time.
Click below to pay by card or crypto (BTC or XMR). Then start the assessment. Your answers save as you go.
An offer makes it urgent. It doesn't change what a buyer would find.
Someone else's money comes with someone else's questions about how much of this is you.
No deadline and no transaction. Just whether you could go away for a month.
Your answers are yours. We do not sell them. We do use anonymised data, aggregated, to establish industry, regional and other statistics.